Changing customer behavior and online interactions put many companies, especially those
selling non-essential goods and services, in a panic mode. These companies are seeing both
steady decline and disappointing outcomes with their digital marketing activities. Fortunately, there's a range of efficient, feasible, and tactical ways in which you, as a marketer, can change your current strategy to regain momentum and minimize losses for your clients in this difficult time. This post will address five top tips on how you can adapt your marketing strategy as a digital marketer.
“You can never go wrong by investing in communities and the human beings within them.”
Soaring Presence in Social Media
An active presence on social media has always been crucial for brands to connect, meet customer desires, and create trust. More and more companies are gradually building an online presence as a result of the pandemic. Instagram even highlighted the need for brands to connect with their customers directly and generated AR Filters, an exciting avenue that goes a long way when it comes to brand recall.
Plunge at the PPC
Even if brands had an organic marketing plan in place before the pandemic, their main emphasis was on paid ads because it promised fast results. However, with the lockdown that followed, paid ads came to a grinding halt. Companies have started to understand the value of getting a sustainable and organic plan in place, with brand awareness being at an all-time low. SEO and content marketing have become increasingly relevant and will continue to play a central role.
Increased influencers
The 'Dalgona' coffee is a sensation that has gone almost as viral as the coronavirus! Cereal
pancakes, bingo, banana bread, memes about working from home, to name a few, are some of the trends that have gone viral and how! Influencers play a crucial role in the dissemination of these trends.
Opportunities for OTT ads
Although we're all stuck at home lacking a large screen with butter popcorn, the OTTs have
swooped into our rescue. Not too long before brands begin to understand this customizable
advertising opportunity and exploit OTT advertising. Not only does this help reach consumers with accuracy, but it also lets marketers track audiences in real-time.
Growth in voice search
Considering that we live in a world where AI-powered devices are readily available with results for all sorts of questions, it is only natural that the current crisis will see a surge in voice searches. It is estimated that by the end of 2020, 50% of the searches will be performed by voice.
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